Wildcat Venture Partners Bruce Cleveland Traversing the Traction Gap (Paperback)

Description: Further DetailsTitle: Traversing the Traction GapCondition: NewEAN: 9781635766240ISBN: 9781635766240Publisher: Radius Book GroupFormat: PaperbackRelease Date: 04/04/2019Item Height: 228mmItem Length: 152mmAuthor: Wildcat Venture Partners, Bruce ClevelandLanguage: EnglishDescription: Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills.Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed.The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.Country/Region of Manufacture: USGenre: Business & FinanceRelease Year: 2019 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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