Wild Company : The Untold Story of Banana Republic, Paperback by Ziegler, Mel...

Description: Wild Company : The Untold Story of Banana Republic, Paperback by Ziegler, Mel; Ziegler, Patricia, ISBN 1451683502, ISBN-13 9781451683509, Brand New, Free shipping in the US In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic. With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that&;s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic&;s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as &;professional amateurs,&; they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be &;the best catalogue of all time.&; A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

Price: 18.06 USD

Location: Jessup, Maryland

End Time: 2024-02-29T20:23:14.000Z

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