Description: Further DetailsTitle: Digital LuxuryCondition: NewEAN: 9781526458933ISBN: 9781526458933Publisher: Sage Publications LtdFormat: HardbackRelease Date: 05/27/2019Item Height: 242mmItem Length: 170mmItem Weight: 630gAuthor: Wided BatatLanguage: EnglishSubtitle: Transforming Brands and Consumer ExperiencesISBN-10: 1526458934Description: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.Country/Region of Manufacture: GBGenre: Business & FinanceRelease Year: 2019 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Digital Luxury
Title: Digital Luxury
EAN: 9781526458933
ISBN: 9781526458933
Release Date: 05/27/2019
Release Year: 2019
Item Height: 242mm
Subtitle: Transforming Brands and Consumer Experiences
ISBN-10: 1526458934
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 280 Pages
Language: English
Publication Name: Digital Luxury : Transforming Brands and Consumer Experiences
Publisher: SAGE Publications, The Limited
Publication Year: 2019
Subject: Marketing / General, Consumer Guides, General
Type: Not Available
Item Weight: 22.9 Oz
Author: Wided Batat
Subject Area: Référence, Business & Economics
Item Length: 9 in
Item Width: 6 in
Format: Book, Other
