Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Why Johnny Can't Brand: Rediscovering The Lost Art Of The Big IdeaISBN13:9780982694169ISBN10:0982694164Author:Schley, Bill (Author), Nichols, Carl, Jr. (Author)Description: Binding:Hardcover, HardcoverPublisher:N.W. WidenerPublication Date:2010-10-04Weight:0.95 lbsDimensions:1.1'' H x 8.7'' L x 5.8'' WNumber of Pages:244Language:English
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Location: USA
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Book Title: Why Johnny Can't Brand : Rediscovering the Lost Art of the Big Idea
Item Length: 8.5in
Item Height: 0.7in
Item Width: 5.5in
Author: Bill Schley, Jr. Nichols
Format: Hardcover
Language: English
Topic: Marketing / General, Advertising & Promotion
Publisher: N.w. Widener, Incorporated
Publication Year: 2010
Genre: Business & Economics
Item Weight: 15.9 Oz
Number of Pages: 244 Pages