WhatsApp: From a one-to-one Messaging App to a Global Communication Platform by

Description: WhatsApp by Amelia Johns, Emma Baulch, Ariadna Matamoros-Fernández In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform. In this book, the authors provide a comprehensive account of WhatsApps global growth. Charting WhatsApps evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, gimmickless app into a global communication platform. Understanding this development can shed light on the trajectory of Metas industrial development, and how digital economies and social media landscapes are evolving with the rise of superapps. This book explores how WhatsApps unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications. FORMAT Hardcover LANGUAGE English CONDITION Brand New Author Biography Amelia Johns is Associate Professor in Digital and Social Media at the University of Technology Sydney. Ariadna Matamoros-Fernández is Senior Lecturer in Digital Media at Queensland University of Technology. Emma Baulch is Associate Professor of Media and Communication in the School of Arts and Social Sciences at Monash University Malaysia. is Associate Professor in Digital and Social Media at the University of Technology Sydney. Table of Contents Acknowledgements Introduction Chapter One: Why WhatsApp Matters Chapter Two: Platform Biography Chapter Three: Everyday Uses of WhatsApp Chapter Four: WhatsApp Publics: Activism, News, Disorder Chapter Five: WhatsApp Business Model Chapter Six: WhatsApp Futures Notes References Index Review Fascinating and authoritative. This genuinely international and cosmopolitan study shows the ways that WhatsApp is decisively shaped, especially in the Global South.Gerard Goggin, The University of SydneyWith a refreshing personal touch, the authors retrace how a seemingly simple chat app morphed into a global communication and business platform.David B. Nieborg, University of Toronto Details ISBN1509550526 Author Ariadna Matamoros-Fernández Year 2023 ISBN-13 9781509550524 Format Hardcover Imprint Polity Press Place of Publication Oxford Country of Publication United Kingdom AU Release Date 2023-11-30 NZ Release Date 2023-11-30 Language English ISBN-10 1509550526 Publisher John Wiley and Sons Ltd Alternative 9781509550531 Audience Professional & Vocational Series Digital Media and Society Subtitle From a one-to-one Messaging App to a Global Communication Platform Pages 220 DEWEY 004.692 Publication Date 2023-12-15 UK Release Date 2023-12-15 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:158390864;

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