Description: User Experience Identity : The Psychology Behind Successful Products and Services, Paperback by Van de Sand, Felix; Frison, Anna-katharina; Zotz, Pamela; Riener, Andreas; Holl, Katharina, ISBN 3030298701, ISBN-13 9783030298708, Like New Used, Free shipping in the US This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
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Original Language: German
Book Title: User Experience Is Brand Experience : the Psychology Behind Successful Digital Products and Services
Number of Pages: Xxii, 171 Pages
Language: English
Publisher: Springer International Publishing A&G
Topic: Marketing / General, Graphic Arts / Branding & Logo Design, Digital Media / General
Publication Year: 2020
Illustrator: Yes
Genre: Design, Computers, Business & Economics
Item Weight: 16 Oz
Item Length: 9.3 in
Author: Anna-Katharina Frison, Andreas Riener, Felix Van De Sand, Pamela Zotz, Katharina Holl
Book Series: Management for Professionals Ser.
Item Width: 6.1 in
Format: Trade Paperback
