Understanding the Hospitality Consumer by Alastair Williams (English) Hardcover

Description: Understanding the Hospitality Consumer by Alastair Williams Understanding the Hospitality Consumer presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of todays marketing techniques.Using industry based case studies and examples Understanding the Hospitality Consumer :* Introduces and explores the role of consumer behaviour theory in the context of hospitality management* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumerThe books targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field. FORMAT Hardcover LANGUAGE English CONDITION Brand New Author Biography Alistair Williams Table of Contents Introduction; Consumers and services; Individual processes; Social processes; Cultural influences; Consumer decision models; The end of the marketing concept; Postmodern consumers; Marketing meaning and signification; Researching contemporary consumers; Hospitality implications of the revolution in consumption. Review "...a satisfying synthesis of theory and practice. Williams not only sets out the theory clearly, but also shows how it applies to the complicated world of hospitality. Unlike many academic texts, this book has direction and leaves the reader with a provocative and pertinent message." - Hayden Ingram, International Journal of Contemporary Hospitality Management, February 2003"...a stimulating read with good application and interest for those who study or practice hospitality management." - Professor Jon Bareham, Professor of Business and Management, University of Brighton, UK Review Quote "...a satisfying synthesis of theory and practice. Williams not only sets out the theory clearly, but also shows how it applies to the complicated world of hospitality. Unlike many academic texts, this book has direction and leaves the reader with a provocative and pertinent message." - Hayden Ingram, International Journal of Contemporary Hospitality Management, February 2003 "...a stimulating read with good application and interest for those who study or practice hospitality management." - Professor Jon Bareham, Professor of Business and Management, University of Brighton, UK Details ISBN1138134724 Author Alastair Williams Short Title UNDERSTANDING THE HOSPITALITY Pages 280 Language English ISBN-10 1138134724 ISBN-13 9781138134720 Media Book Format Hardcover Year 2015 Imprint Routledge Place of Publication London Country of Publication United Kingdom Illustrations black & white illustrations Publication Date 2015-12-22 UK Release Date 2015-12-22 AU Release Date 2015-12-22 NZ Release Date 2015-12-22 Publisher Taylor & Francis Ltd Alternative 9780750652490 DEWEY 647.0688 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134453279;

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