Description: Understanding New Media : Extending Marshall Mcluhan, Paperback by Logan, Robert K., ISBN 1433131471, ISBN-13 9781433131479, Like New Used, Free P&P in the UK Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «global village,» making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.» These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan’s Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. Th is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
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Book Title: Understanding New Media : Extending Marshall Mcluhan
Number of Pages: 470 Pages
Publication Name: Understanding New Media: Extending Marshall Mcluhan-Second Edition
Language: English
Publisher: Peter Lang
Item Height: 225 mm
Subject: Engineering & Technology, Social Sciences, Computer Science, History
Publication Year: 2016
Type: Textbook
Item Weight: 700 g
Author: Robert K. Logan
Item Width: 150 mm
Series: Understanding Media Ecology
Format: Paperback
