Understanding Media: The Extensions of Man by Marshall McLuhan (English) Paperba

Description: Understanding Media by Marshall McLuhan Understanding Media: the most important book ever written on communication. Ignore its message at your peril. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted todays information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhans insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril. Back Cover When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted todays information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhans insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane. Understanding Media : the most important book ever written on communication. Ignore its message at your peril. Author Biography Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allens Annie Hall as himself. Table of Contents Part 1: Introduction 1. Medium Is the Message 2. Media Hot and Cold 3. Reversal of the Overheated Medium 4. The Gadget Lover: Narcissus as Narcosis 5. Hybrid Energy: Les Liaisons Dangereuses 6. Media as Translators 7. Challenge and Collapse: The Nemesis of Creativity Part 2: 8. The Spoken Word: Flower or Evil? 9. The Written Word: An Eye for an Ear 10. Roads and Paper Routes 11. Number: Profile of the Crowd 12. Clothing: Our Extended Skin 13. Housing: New Look and New Outlook 14. Money: The Poor Mans Credit Card 15. Clocks: The Scent of Time 16. The Print: How to Dig It 17. Comics: Mad Vestibule to TV 18. The Printed Word: Architect of Nationalism 19. Wheel, Bicycle, and Airplane 20. The Photograph: The Brothel-without-Walls 21. Press: Government by News Leak 22. Motorcar: The Mechanical Bride 23. Ads: Keeping Upset with the Joneses 24. Games: The Extensions of Man 25. Telegraph: The Social Hormone 26. The Typewriter: Into the Age of the Iron Whim 27. The Telephone: Sounding Brass or Tinkling Symbol? 28. The Phonograph: The Toy That Shrank the National Chest 29. Movies: The Reel World 30. Radio: the Tribal Drum 31. Television: The Timid Giant 32. Weapons: War of the Icons 33. Automation: Learning a Living Review He belongs to that small group of radical dreamers and thinkers who are trying to realize and explore the altered conditions of modern existence ... When the growth of post-Einsteinian mythologies is recorded, McLuhans work will have its distinct place. He stands at the frontier. - George Steiner, The Times Literary SupplementUnderstanding Media is still the essential read on how the medium is, more and more, the message itself. - Nicholas Lemann, Sunday HeraldMcLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication. - Wired Kirkus US Review The Director of the Center for the Study of the Extensions of Man at the University of Toronto, Marshall MoLuhan here investigates the psychic and social consequences of technological media on man and his societies. The medium itself, rather than the content, is the message, he asserts, and turns to inspect the manner in which it affects us. He extends his inquiry beyond the expected media of print, radio, television, telephone to include "the mechanical bride" - the automobile, clothing - "our extended skin," money, clocks, housing. He differentiates between the cool and hot media, the former leaving more for the participant or user to do, the latter more comprehensive in its content - and indicates how these affect diversely the tribal or the individualistic culture. His insights into the nature of our society, the role the media play in it, the meaning of media, the actualities of the cold war (again that temperature reading is important) are provocative and brilliant. The printed word, however, is a cold medium, and this book requires concentrated reader application for reward. (Kirkus Reviews) Review Quote He belongs to that small group of radical dreamers and thinkers who are trying to realize and explore the altered conditions of modern existence ... When the growth of post-Einsteinian mythologies is recorded, McLuhans work will have its distinct place. He stands at the frontier. - George Steiner, The Times Literary Supplement Understanding Media is still the essential read on how the medium is, more and more, the message itself. - Nicholas Lemann, Sunday Herald McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication. - Wired Details ISBN0415253977 Author Marshall McLuhan Pages 400 Publisher Taylor & Francis Ltd Series Routledge Classics ISBN-10 0415253977 ISBN-13 9780415253970 Format Paperback Imprint Routledge Place of Publication London Country of Publication United Kingdom DEWEY 302.23 Birth 1911 Death 1980 Edition 2nd Media Book Replaces 9780415104838 Language English Illustrations black & white illustrations Short Title UNDERSTANDING MEDIA REV/E 2/E Year 2001 Publication Date 2001-05-18 Subtitle The Extensions of Man UK Release Date 2001-05-18 AU Release Date 2001-05-18 NZ Release Date 2001-05-18 Edition Description 2nd edition Alternative 9780415255493 Audience Undergraduate We've got this At The Nile, if you're looking for it, we've got it. 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