Description: When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
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EAN: 9780415255493
UPC: 9780415255493
ISBN: 9780415255493
MPN: N/A
Book Title: Understanding Media (Routledge Classics) by McLuha
Item Length: 23.4 cm
Item Height: 234 mm
Item Width: 156 mm
Author: Marshall Mcluhan
Publication Name: Understanding Media
Format: Hardcover
Language: English
Publisher: Taylor & Francis Ltd
Subject: Business
Publication Year: 2001
Type: Textbook
Item Weight: 726 g
Number of Pages: 400 Pages
