Understanding and Managing Tourism by Martin Fluker (English) Paperback Book

Description: Understanding and Managing Tourism by Martin Fluker, John Richardson Designed as an introductory text for students who are considering a career in some part of the travel and tourism industry, this book introduces the subject of tourism, describes the main elements of the Australian travel and tourism industry sector by sector, and looks at the impacts of tourism. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description For introductory courses in tourism found in Business and Tourism & Hospitality degrees. An industry driven perspective on tourism This text combines the extensive industry-based knowledge of John Richardson with an academic and pedagogical framework provided by Martin Fluker. These other texts come from an academic perspective overlaid with an applied industry dimension. This text is designed to be used over a twelve or thirteen week semester. Its aim is to give students a firm grounding in both understanding and working with tourism in order to achieve organisational and personal goals. Students are also encouraged to identify clear career opportunities for themselves within the tourism industry. Table of Contents Part 1: Understanding tourism 1. Fundamentals Case Study: Defining virtual tourism communities Industry Profile: Geoff Dixon, Chief Executive Officer, Qantas Airways 2. The tourism system and the theory of markets and destinations Case Study: Describing surfers in demographic and psychographic terms Industry Profile: Brett Hollis, Founder, Big Stick Adventures 3. Motivation and forms of tourism Case Study: The Integrated Wine Tourist Industry Profile: Colin and Maria Morgan, Tour Operators, Wundergoodie Aboriginal Safaris 4. Measuring tourism and its economic impact Case Study: Measuring events Industry Profile: Stephen Kleinitz, Strategy and Planning Coordinator Tourism NSW 5. The sociocultural influences of tourism Case Study: Tourists and crime Industry Profile: Alex McKeand, tourism graduate working in government 6. Tourism and the natural environment Case Study: Resources consumed in the transit route region Industry Profile: Anne Sellar, Ecotourism Development Advisor, South Australian Tourism Commission (SATC) Part 2: Managing tourism 7. The managers of tourism Case Study: Tourism challenge for Byron Bay Council Industry Profile: Matt Hingerty, Managing Director, Australian Tourism Export Council (ATEC) 8. Managing demand Case Study: Movies influencing tourist expectations Industry Profile: Toby Rundall, Owner, Camper Travel 9. Managing tourism development Case Study: The Eureka Centre - The battle (for visitation numbers) goes on Industry Profile: Ronald Morgan Egeberg, Manager Visitor Services, City of Ballarat 10. Managing quality Case Study: How was your holiday? Industry Profile: Andrew K. Sivijs, Principal Program Manager, Tourism, Brisbane City Council 11. Managing visitors Case Study: Mountain bike tourism Industry Profile: Penny Olive, Senior Marketing Officer, Tourism Victoria 12. Managing change Case Study: Your tourism future Industry Profile: Jan Barrie, Director Gypsies Touring and Training, Perth WA References Glossary Notes Index Feature The text covers the theory and practice of Australian travel and tourism in a changing world. The text is divided into two parts with 6 chapters in each. Part One is designed to teach the fundamentals of tourism, while Part Two discusses the managing of tourism. Each chapter begins with Learning Objectives and ends with a Summary and Chapter questions. Margin Definitions throughout the text highlight key terms and a Glossary is provided at the end of the book to summarise these key terms. Each chapter includes a Case Study and accompanying Case Study Questions. These case studies can be used in class to prompt discussion while helping students apply theory to contemporary issues faced in the tourism industry. Each chapter includes a profile of a person working in the tourism industry. These profiles address the topic of each chapter and also include a short passage addressing points such as what I wished I had known about tourism before I started working in it. These profiles humanise the text while also informing students of the career possibilities in tourism. New Feature NEW! Case Studies. These fresh cases apply theory to contemporary situations with which most students can identify. They include such topics as the latest Borat movie, Second Life and Mountain biking. Each of the 12 new case studies come with a set of 5 discussion questions. 12 NEW! Industry Profiles which include: Stephen Kleinitz, Strategy and planning Coordinator, Tourism NSW; Anne Sellar, Nature-Ecotourism Development Advisor, South Australian Tourism Commission; Brett Hollis, Founder, Big Stick Adventures; and Jan Barrie, Director, Global Gypsies Touring & Training. NEW! Series of Photographs have been included to give more meaning to the topics discussed. INCREASED! The text has been extensively revised in accordance with tourism trends, changes in context and evolving academic practice. Chapter 8 Managing Demand contains new material on destination marketing and electronic marketing. The Instructors Manual that supports the text has been updated to provide model answers for each of the questions at the end of each chapter. Details ISBN0733986773 Author John Richardson Publisher Hospitality Press Year 2007 ISBN-10 0733986773 ISBN-13 9780733986772 Format Paperback Publication Date 2007-09-06 Imprint Hospitality Press Place of Publication Elsternwick Country of Publication Australia DEWEY 338.479194 Edition 2nd Language English AU Release Date 2007-09-06 NZ Release Date 2007-09-06 Pages 464 UK Release Date 2007-09-13 Edition Description 2nd edition Replaces 9781862504639 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:125640199;

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