Description: The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to typeExplore communication and typographic messagingLearn how typography has evolved, and where it is headedAdopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed-but its impact on a project's overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer's arsenal, and Typographic Design is the complete, practical introduction.
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End Time: 2025-02-05T21:24:45.000Z
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Item must be returned within: 60 Days
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EAN: 9781119312567
UPC: 9781119312567
ISBN: 9781119312567
MPN: N/A
Number of Pages: 368 Pages
Publication Name: Typographic Design : Form and Communication
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 0.8 in
Subject: Référence, Graphic Arts / Typography
Publication Year: 2018
Type: Textbook
Item Weight: 34.5 Oz
Author: Sandra Maxa, Ben Day, Rob Carter, Mark Sanders, Philip B. Meggs
Subject Area: Design, Architecture
Item Length: 10.8 in
Item Width: 8.5 in
Format: Trade Paperback
