Description: Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites by Arch G. Woodside Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships. Table of Contents List of Contributors.EDITORIAL BOARD.Preface.Tourism advertising and marketing performance metrics.Information usefulness auditing of tourism destination websites: Assessing Los Angeles, San Diego, and San Franciscos performance.Six drivers for high-user satisfaction of tourism websites: Performance auditing of Maine, Massachusetts, and New Yorks direct marketing strategies.Are tourism websites useful for travelers? Applying an information audit rubric for Mediterranean tourism destination websites.Performance auditing of tourism websites: France, Spain, and Portugal.Usefulness of Government and Private Destination Websites.Consumer-generated advertisements: Examining and creating executions for Starbucks and Chipotle commercials.Toward a behavioral theory of government–firm relationship behavior: Thick description of the dynamics of governments role in shaping Chinas domestic, inbound, and outbound tourism industry.Advances in culture, tourism and hospitality research.Advances in culture, tourism and hospitality research.Copyright page. Details ISBN184950900X Year 2010 ISBN-10 184950900X ISBN-13 9781849509008 Format Hardcover Country of Publication United Kingdom Edited by Arch G. Woodside Media Book DEWEY 338.4791 Pages 184 Publication Date 2010-09-24 Place of Publication Bingley Language English Series Number 04 Short Title TOURISM-MARKETING PERFORMANCE Illustrations black & white illustrations, black & white line drawings, black & white tables, figures Publisher Emerald Publishing Limited UK Release Date 2010-09-24 AU Release Date 2010-09-24 NZ Release Date 2010-09-24 Author Arch G. Woodside Series Advances in Culture, Tourism and Hospitality Research Alternative 9781849509015 Audience Postgraduate, Research & Scholarly Imprint Emerald Group Publishing Limited We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:78980175;
Price: 244.55 AUD
Location: Melbourne
End Time: 2024-12-05T03:56:15.000Z
Shipping Cost: 10.03 AUD
Product Images
Item Specifics
Restocking fee: No
Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 30 Days
ISBN-13: 9781849509008
Book Title: Tourism-Marketing Performance Metrics and Usefulness Auditing of
Number of Pages: 184 Pages
Language: English
Publication Name: Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
Publisher: Emerald Publishing Limited
Publication Year: 2010
Subject: Business
Item Height: 234 mm
Item Weight: 408 g
Type: Textbook
Author: Arch G. Woodside
Item Width: 156 mm
Format: Hardcover
