Tim Hwang - Subprime Attention Crisis Advertising and the Time Bomb - S9000z

Description: About this Item The item is a book Paperback The Author Name is Tim Hwang The Title is Subprime Attention Crisis : Advertising and the Time Bomb at the Heart of the Internet Condition New Other Comments Pages Count - 176. Category - Social Science Product Description - From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention itself--much like subprime mortgages--is wildly misrepresented. And if online advertising goes belly-up, the internet--and its free services--will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals x Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech's reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry's many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details  are provided automatically  from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.   Gift IdeasThis is a  great Christmas gift idea.   Hours of ServiceWe have many warehouses,  some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 167290158

Price: 28.72 USD

Location: US

End Time: 2025-01-21T10:59:25.000Z

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Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Fiction/Non-Fiction: Non-Fiction

Genre/Subject: Social Science

Brand: FSG Originals x Logic

Weight: 0.14

Style: NA

Title: Subprime Attention Crisis Advertising and the Time Bomb at the

Release Title: Subprime Attention Crisis Advertising and the Time Bomb at the

Record Grading: New

Sleeve Grading: New

Platform: NA

Size: NA

Film/TV Title: Subprime Attention Crisis Advertising and the Time Bomb at the

Colour: NA

Material: NA

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Movie/TV Title: Subprime Attention Crisis Advertising and the Time Bomb at the

UPC: 9780374538651

EAN: 9780374538651

ISBN: 9780374538651

Main Stone: NA

Metal Purity: NA

Metal: NA

Connectivity: NA

Model: NA

Book Title: Subprime Attention Crisis : Advertising and the Time Bomb at the Heart of the Internet

Number of Pages: 176 Pages

Language: English

Publisher: Farrar, Straus & Giroux

Publication Year: 2020

Item Height: 0.5 in

Topic: Social Aspects / General, E-Commerce / Internet Marketing, Commerce

Illustrator: Yes

Genre: Computers, Business & Economics

Item Weight: 4.9 Oz

Author: Tim Hwang

Item Length: 7.6 in

Item Width: 7.6 in

Book Series: Fsg Originals X Logic Ser.

Format: Trade Paperback