The Power of Print (in Marketing): Using Print to Bolster a Multi-touch Marketin

Description: The Power of Print (in Marketing) by Cyndie Shaffstall Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Printers the world over are feeling the pinch of being known for, well... print. Listening to the buzz, print does seem to be at risk. We hear of the demise of yet another newspaper nearly weekly, and mobile devices are churning off production lines at an alarming rate. Despite the reports schoolbooks, newspapers, and coupons are going the way of the dodo bird, the fact is that survey after survey finds people simply prefer tangible printed products. In many cases, direct mail still out-performs email and with fewer marketers using direct mail, the mailbox is a much quieter place than the inbox. The demise of print may be imminent-who can say for sure-but the demise is not today. For us marketers, we look to our printers with a focus on communication, not just on producing print. We need the lift print provides-and that is the premise of multi-touch marketing. An approach where its not about choosing print over electronic, its about supporting your message with appropriate vehicles. When offline communication-print-is combined with online communication-email and web-both sides benefit, and, of course, the customer too. Online analytics and tracking are extended to the print vehicles and digital vehicles are bolstered by the tactile preference people have for print. Most importantly, the entire campaign benefits from the simultaneous deployment of multiple vehicles with the same message. In this ebook, we look at print with excitement. It is a time-honored format that is of the earth, sustainable, and just plain feels good. It is the power of multi-touch marketing. The Power of Print. Details ISBN 1508626189 ISBN-13 9781508626183 Title The Power of Print (in Marketing) Author Cyndie Shaffstall Format Paperback Year 2015 Pages 44 Publisher Createspace Independent Publishing Platform GE_Item_ID:127918145; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2025-01-22T05:30:47.000Z

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