The Michelin Men: Driving an Empire [Hardcover] Lottman, Herbert R.

Description: This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.condition info: Missing dust cover. Has a sturdy binding with some shelf wear. May have light markings on pages. Former library copy.

Price: 25.66 USD

Location: American Fork, Utah

End Time: 2025-01-08T18:20:32.000Z

Shipping Cost: 0 USD

Product Images

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

EAN: 9781860648960

Book Title: N/A

Number of Pages: 320 Pages

Publication Name: Michelin Men : Driving an Empire

Language: English

Publisher: I. B. Tauris & Company, The Limited

Item Height: 1.2 in

Subject: General, Manufacturing, Business, Corporate & Business History

Publication Year: 2004

Item Weight: 22.3 Oz

Type: Textbook

Subject Area: Technology & Engineering, Biography & Autobiography, Business & Economics, History

Item Length: 9.3 in

Author: Herbert R. Lottman

Item Width: 6.4 in

Format: Hardcover