The Last Mile: Creating Social and Economic Value from Behavioral Insights by Di

Description: The Last Mile by Dilip Soman Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations last mile problems, whether they work in business, government, or the nonprofit sector. Publisher Description Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile" where consumers come to their website, store, or sales representatives and make a choice.In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties.The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Arielys Predictably Irrational, Richard Thaler and Cass Sunsteins Nudge, or Daniel Kahnemans Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work. Author Biography Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre. Details ISBN 1487521820 ISBN-13 9781487521820 Title The Last Mile Author Dilip Soman Format Paperback Year 2017 Pages 296 Publisher University of Toronto Press GE_Item_ID:161871851; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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