Description: "Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." --Melissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Price: 60.17 USD
Location: East Hanover, New Jersey
End Time: 2024-12-20T23:25:31.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
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EAN: 9781933820682
UPC: 9781933820682
ISBN: 9781933820682
MPN: N/A
Item Height: 2.3 cm
Item Weight: 0.45 kg
Book Title: Jobs to Be Done PlayBook : Align Your Markets, Organization, and Strategy Around Customer Needs
Number of Pages: 320 Pages
Language: English
Publisher: Rosenfeld Media, LLC
Publication Year: 2020
Topic: Consumer Behavior, Social Aspects, Social Aspects / General, General
Illustrator: Yes
Genre: Computers, Technology & Engineering, Business & Economics
Item Length: 9 in
Author: Jim Kalbach
Item Width: 6 in
Format: Trade Paperback
