Description: Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Price: 19.92 USD
Location: Matraville, NSW
End Time: 2024-11-28T23:27:07.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
EAN: 9780743260886
UPC: 9780743260886
ISBN: 9780743260886
MPN: N/A
Book Title: Competitive Strategy : Techniques for Analyzing Industries and Competitors
Number of Pages: 432 Pages
Language: English
Publisher: Free Press
Topic: Industries / General, Industrial Management, Commerce, Management Science, Economics / Theory
Item Height: 1 in
Publication Year: 2004
Illustrator: Yes
Genre: Business & Economics
Item Weight: 15.4 Oz
Item Length: 9.2 in
Author: Michael E. Porter
Item Width: 6.1 in
Format: Trade Paperback
