The Automatic Customer: Creating a Subscription Business in Any Industry

Description: The essential blueprint for turning customers into subscribers The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.

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EAN: 9780241247006

UPC: 9780241247006

ISBN: 9780241247006

MPN: N/A

Book Title: The Automatic Customer: Creating a Subscription Bu

Item Length: 19.8 cm

Item Height: 199 mm

Item Width: 134 mm

Author: John Warrillow

Publication Name: The Automatic Customer: Creating a Subscription Business in Any Industry

Format: Paperback

Language: English

Publisher: Penguin Books Ltd

Subject: Marketing, Business

Publication Year: 2016

Type: Textbook

Item Weight: 164 g

Number of Pages: 224 Pages