Description: Television by Stream : Essays on Marketing, Content and Audience Worldwide, Paperback by Adamou, Christina (EDT); Petridis, Sotiris (EDT), ISBN 1476685916, ISBN-13 9781476685915, Brand New, Free shipping in the US "Online television streaming has radically changed the ways in which programs are produced, disseminated and watched. While the market is largely globalized with some platforms streaming in multiple countries, audiences are fragmented, due to a large number of choices and often solitary viewing. However, streaming gives new life to old series and innovates conventions in genre, narrative and characterization. This edited collection is dedicated to the study of the streaming platforms and the future of television. It includes a plethora of carefully organized and similarly structured chapters in order to provide in-depth yet easily accessible readings of major changes in television. Enriching a growing body of literature on the future of television, essays thoroughly assess the effects new television media have on institutions, audiences and content"--
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Book Title: Television by Stream : Essays on Marketing, Content and Audience
Number of Pages: 236 Pages
Language: English
Publication Name: Television by Stream : Essays on Marketing, Content and Audience Worldwide
Publisher: Mcfarland & Company, Incorporated Publishers
Subject: Television / History & Criticism, Economics / General
Item Height: 0.5 in
Publication Year: 2023
Item Weight: 11.1 Oz
Type: Textbook
Item Length: 9 in
Subject Area: Performing Arts, Business & Economics
Author: Sotiris Petridis
Item Width: 6 in
Format: Trade Paperback
