Sustainable Marketing and the Circular Economy in Poland: Key Concepts and Strat

Description: Sustainable Marketing and the Circular Economy in Poland by Anita Proszowska, Ewa Prymon-Ryś, Anna Kondak, Aleksandra Wilk, Anna Dubel Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisations marketing strategy in line with the circular economy framework. Publisher Description Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisations marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies. Author Biography Anita Proszowska (PhD) is an assistant professor in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow. She is author of more than 90 scientific publications on marketing. She is a member of the Polish Scientific Marketing Association.Ewa Prymon-Ry (PhD) is an assistant professor in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow, Poland. She is author of more than 70 scientific articles and co-author of 2 books.Anna Dubel (PhD) is an assistant professor in the Department of Finance and Accounting in the Faculty of Management, AGH University of Krakow, Poland.Anna Kondak (PhD) is a research assistant in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow, Poland.Aleksandra Wilk (PhD) is a research assistant in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Cracow, Poland. Details ISBN 1032528311 ISBN-13 9781032528311 Title Sustainable Marketing and the Circular Economy in Poland Author Anita Proszowska, Ewa Prymon-Ryś, Anna Kondak, Aleksandra Wilk, Anna Dubel Format Hardcover Year 2024 Pages 136 Publisher Taylor & Francis Ltd GE_Item_ID:161380900; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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