Description: Further DetailsTitle: Driving Digital StrategyCondition: NewEAN: 9781633692688ISBN: 9781633692688Publisher: Harvard Business Review PressFormat: HardbackRelease Date: 08/14/2018Item Height: 234mmItem Length: 155mmAuthor: Sunil GuptaLanguage: EnglishSubtitle: A Guide to Reimagining Your BusinessDescription: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.Country/Region of Manufacture: USGenre: Business & FinanceTopic: Computing & InternetRelease Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Driving Digital Strategy
Title: Driving Digital Strategy
EAN: 9781633692688
ISBN: 9781633692688
Release Date: 08/14/2018
Release Year: 2018
Item Height: 234mm
Subtitle: A Guide to Reimagining Your Business
Country/Region of Manufacture: US
Genre: Business & Finance
Topic: Computing & Internet
Number of Pages: 288 Pages
Publication Name: Driving Digital Strategy : a Guide to Reimagining Your Business
Language: English
Publisher: Harvard Business Review Press
Publication Year: 2018
Subject: Leadership, Internet / General, General, Management, Strategic Planning
Item Weight: 0 Oz
Type: Textbook
Subject Area: Computers, Technology & Engineering, Business & Economics
Item Length: 9.2 in
Author: Sunil Gupta
Item Width: 6.1 in
Format: Hardcover
