Description: Strategic Social Media : From Marketing to Social Change, Paperback by Mahoney, L. Meghan; Tang, Tang, ISBN 1118556844, ISBN-13 9781118556849, Brand New, Free shipping in the US Strategic Social Media provides a thorough overview of using social media for marketing and communication, offering the ideal balance between practice and theory. Going beyond the how-to guide for using today's most popular social media platforms, it provides an overview of the theories and frameworks necessary for teaching students and readers about social media strategies that can be applied in any landscape. Combining theory, practice, action plans, and case studies, and by outlining the underlying communication strategies that inspire behaviour change in audiences, th enables practitioners to develop effective social media marketing messages, and teaches students and readers the power and positive possibilities that social media hold in influencing relationships, marketing, and social change. Unlike many of the how-to texts currently on the market, this book prompts readers to consider the objectives of a business strategy, and determine the most effective way to prompt users into action through social media messages. This approach recognizes the increasing influence that users have on marketing campaigns and communication.
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Book Title: Strategic Social Media : From Marketing to Social Change
Number of Pages: 368 Pages
Publication Name: Strategic Social Media : from Marketing to Social Change
Language: English
Publisher: Wiley & Sons, Incorporated, John
Subject: Web / Social Media, E-Commerce / Internet Marketing, Advertising & Promotion
Item Height: 0.9 in
Publication Year: 2016
Item Weight: 21.7 Oz
Type: Textbook
Item Length: 9.6 in
Author: Tang Tang, L. Meghan Mahoney
Subject Area: Computers, Business & Economics
Item Width: 7.4 in
Format: Trade Paperback
