Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Strategic Marketing ManagementISBN13:9781936572502ISBN10:1936572508Author:Chernev, Alexander (Author), Kotler, Philip (Foreword by)Description:Strategic Marketing Management (9Th Edition) Outlines The Essentials Of Marketing Theory And Offers A Structured Approach To Identifying, Understanding, And Solving Marketing Problems This Book Presents A Comprehensive Framework For Developing Sound Marketing Strategies That Guide Business Decisions Involving Product And Service Design, Branding, Pricing, Sales Promotion, Communication, And Distribution The Concepts, Principles, And Frameworks Advanced In This Book Apply To A Wide Range Of Organizations, From Startups To Established Enterprises, From Packaged-Goods Manufacturers To Value-Added Service Providers, From Nonprofit Entities To For-Profit Corporations Binding:Paperback, PaperbackPublisher:Cerebellum PressPublication Date:2018-01-01Weight:1.13 lbsDimensions:0.62'' H x 9.25'' L x 7.52'' WNumber of Pages:296Language:English
Price: 77.38 USD
Location: USA
End Time: 2024-11-22T00:29:36.000Z
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Book Title: Strategic Marketing Management
Item Length: 9.2in.
Item Height: 0.6in.
Item Width: 7.5in.
Author: Alexander Chernev
Format: Trade Paperback
Language: English
Topic: Marketing / General, Strategic Planning
Publisher: Cerebellum Press
Publication Year: 2018
Genre: Business & Economics
Item Weight: 18.1 Oz
Number of Pages: VIII, 287 Pages
