Description: Storynomics by Thomas Gerace, Robert McKee Robert McKee & Thomas Geraces new book Storynomics translates the lessons of storytelling in business into economic and leadership success FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Geraces new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience. Author Biography Robert McKee has built an international reputation with his Story workshops, which are held regularly in New York, Los Angeles, London, Paris, Berlin and Beijing. His bestselling books Story and Dialogue offer insight and inspiration to writers of all genres. McKee has a workshop scheduled for London in May 2018.Thomas Gerace is an entrepreneur and the founder and CEO of Skyword, an organisation which `powers great brand storytelling that creates lasting connections. Details ISBN0413778002 Year 2018 ISBN-10 0413778002 ISBN-13 9780413778000 Format Hardcover Author Robert McKee Publisher Methuen Publishing Ltd Publication Date 2018-05-17 Imprint Methuen Publishing Ltd Subtitle Story Driven Marketing in the Post-Advertising World Place of Publication London Country of Publication United Kingdom DEWEY 658.8 Media Book Language English UK Release Date 2018-05-17 NZ Release Date 2018-05-17 Audience Professional & Vocational AU Release Date 2018-05-16 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:119074115;
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ISBN-13: 9780413778000
Book Title: Storynomics
Publisher: Methuen Publishing Ltd
Publication Year: 2018
Subject: Management, Advertising
Language: English
Publication Name: Storynomics: Story Driven Marketing in the Post-Advertising World
Type: Textbook
Author: Robert Mckee, Thomas Gerace
Format: Hardcover