Description: Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.
Price: 54.15 AUD
Location: Hillsdale, NSW
End Time: 2025-02-11T04:07:24.000Z
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EAN: 9780413778000
UPC: 9780413778000
ISBN: 9780413778000
MPN: N/A
Book Title: Storynomics: Story Driven Marketing in the Post-Ad
Item Height: 3 cm
Item Length: 14.1 cm
Item Weight: 0.36 kg
Item Width: 14.1 cm
Publisher: Methuen Publishing Ltd
Subject: Management, Advertising
Publication Year: 2018
Publication Name: Storynomics: Story Driven Marketing in the Post-Advertising World
Language: English
Type: Textbook
Author: Robert Mckee, Thomas Gerace
Format: Hardcover
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