Description: Sports Sponsorship and Brand Development : The Suburu and Jaguar Stories, Hardcover by Beck-Burridge, Martin; Walton, Jeremy, ISBN 0333925408, ISBN-13 9780333925409, Brand New, Free shipping in the US Beck-Burridge (international business, Henley Management College, UK) and freelance automotive journalist Walton examine the marketing campaigns conducted by Subaru and Jaguar. The authors find that both brands were successfully "developed" through the utilization of auto racing, although they had fundamentally different histories and objectives. The authors focus on planning and preparation, sports partnership selection, the creation of brand differentiation, implementation of the campaigns, and marketing results. Annotation c. Book News, Inc., Portland, OR ()
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Book Title: Sports Sponsorship and Brand Development : the Subaru and Jaguar Stories
Number of Pages: VIII, 196 Pages
Language: English
Publisher: Palgrave Macmillan The Limited
Item Height: 0.4 in
Topic: Industries / Automobile Industry, Leadership, Marketing / General, Automotive / General, Strategic Planning
Publication Year: 2001
Illustrator: Yes
Features: Revised
Genre: Transportation, Business & Economics
Item Weight: 16.4 Oz
Author: Jeremy Walton, Martin Beck-Burridge
Item Length: 9.2 in
Item Width: 6.5 in
Format: Hardcover
