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SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY [EIGHTH EDITION]

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SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY [EIGHTH EDITION]

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Publisher: World Industries Scientific Publishing Co Pte LTD

Book Title: Services Marketing : People, Technology, Strategy

Publication Year: 2016

Topic: Industries / Service, Marketing / General, Careers / General, Customer Relations

Number of Pages: Xvii, 512 Pages

Language: English

Illustrator: Yes

Genre: Business & Economics

Item Weight: 0.1 Oz

Author: Christopher H. Lovelock, Jochen Wirtz

Format: Trade Paperback

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