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Services Marketing: Integrating Customer Focus Across the Firm

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Location: Denver, Colorado

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Services Marketing: Integrating Customer Focus Across the FirmServices Marketing: Integrating Customer Focus Across the Firm

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Item must be returned within: 30 Days

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Release Year: 2017

Book Title: Services Marketing: Integrating Customer Focus Across the Firm

Number of Pages: 544 Pages

Language: English

Publication Name: Services Marketing: Integrating Customer Focus Across the Firm

Publisher: Mcgraw-Hill Education

Publication Year: 2017

Subject: Industries / Service, Marketing / General, Customer Relations

Item Height: 1 in

Type: Textbook

Item Weight: 41.9 Oz

Item Length: 10.3 in

Subject Area: Business & Economics

Author: Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler

Item Width: 8.2 in

Format: Hardcover

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