Services Marketing (6th Edition)

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Release Year: 2012

Book Title: Services Marketing (6th Edition)

Number of Pages: 672 Pages

Publication Name: Services Marketing

Language: English

Publisher: Mcgraw-Hill Education

Item Height: 1.2 in

Publication Year: 2012

Subject: Industries / Service, Marketing / General, Customer Relations

Item Weight: 49.7 Oz

Type: Textbook

Author: Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler

Subject Area: Business & Economics

Item Length: 10.2 in

Item Width: 8.5 in

Format: Hardcover