Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Service Marketing CommunicationsISBN13:9781944659219ISBN10:1944659218Author:Wirtz, Jochen (Author)Description:Developing An Effective Service Marketing Communications Strategy Starts With A Good Understanding Of The Service Product And Its Prospective Buyers It Is Essential To Understand Target Market Segments And Their Exposure To Different Media, Consumers' Awareness Of The Service Product, Their Attitudes Toward It, And How They Can Easily Evaluate The Products Characteristics Prior To Purchase, And During And After Consumption Service Marketing Communications Is The Fifth Volume In The Winning In Service Markets Series By Services Marketing Expert Jochen Wirtz Scientifically Grounded, Accessible And Practical, The Winning In Service Markets Series Bridges The Gap Between Cutting-Edge Academic Research And Industry Practitioners, And Features Best Practices And Latest Trends On Services Marketing And Management From Around The World Binding:Paperback, PaperbackPublisher:Ws ProfessionalPublication Date:2017-10-14Weight:0.27 lbsDimensions:0.17'' H x 9'' L x 6'' WNumber of Pages:82Language:English
Price: 13.5 USD
Location: USA
End Time: 2024-11-04T16:52:31.000Z
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Item must be returned within: 30 Days
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Item Weight: 0.27 lbs
Book Title: Service Marketing Communications
Author: Jochen Wirtz
Format: Trade Paperback
Language: English
Topic: Industries / Service, Marketing / General
Publisher: WORLD Scientific Publishing Co Pte LTD
Publication Year: 2017
Genre: Business & Economics
