Scientific Advertising Claude C Hopkins Paperback

Description: Title: Scientific Advertising Author: Hopkins, Claude C. Publisher: WWW.Snowballpublishing.com Binding: Paperback Pages: 80 Dimensions: 9.00h x 6.00w x 0.19d Product Weight: 0.28 lbs. Language: English ISBN: 9781607962366 Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.   Ships Fast From The USA! Authorized Dealer

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Restocking Fee: No

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

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Book Title: Scientific Advertising

Number of Pages: 80 Pages

Language: English

Publisher: Meirovich, Igal

Item Height: 0.2 in

Publication Year: 2010

Topic: Marketing / General, Advertising & Promotion

Genre: Business & Economics

Item Weight: 4.7 Oz

Author: Claude C. Hopkins

Item Length: 9 in

Item Width: 6 in

Format: Trade Paperback