Description: Further DetailsTitle: Lean CXCondition: NewEAN: 9783110683684ISBN: 9783110683684Publisher: De GruyterFormat: HardbackRelease Date: 04/06/2021Item Height: 240mmItem Length: 170mmItem Weight: 537gAuthor: Robert Dew, Cyrus Allen, George Bej, Bill RussellLanguage: EnglishSubtitle: How to Differentiate at Low Cost and Least RiskISBN-10: 3110683687Description: In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources. Presents the swarm algorithm which highlights what the next generation of successful organisations might become.Shows how to overcome the CX change risk and reduce the biggest waste in CX management.Includes numerous international case examples. Country/Region of Manufacture: DEGenre: Business & FinanceRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 42.61 USD
Location: 60502
End Time: 2024-10-20T17:40:35.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Book Title: Lean CX
Title: Lean CX
EAN: 9783110683684
ISBN: 9783110683684
Release Date: 04/06/2021
Release Year: 2021
Item Height: 240mm
Subtitle: How to Differentiate at Low Cost and Least Risk
ISBN-10: 3110683687
Country/Region of Manufacture: DE
Genre: Business & Finance
Number of Pages: 238 Pages
Publication Name: Lean Cx : How to Differentiate at Low Cost and Least Risk
Language: English
Publisher: DE Gruyter Gmbh, Walter
Subject: Commerce, Management
Publication Year: 2021
Type: Textbook
Item Weight: 18.9 Oz
Subject Area: Business & Economics
Item Length: 9.4 in
Author: Bill Russell, Cyrus Allen, Robert Dew, George Bej
Item Width: 6.7 in
Format: Hardcover
