Description: Revenue Acceleration Playbook : Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success, Hardcover by Keltner, Brent; Meerman Scott, David (INT), ISBN 1774581019, ISBN-13 9781774581018, Like New Used, Free shipping in the US
Want to accelerate your sales? Stop selling, and start connecting.
Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out?
The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.
Drawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members and everyone in between, The Revenue Acceleration Playbook is your guide to building a high-growth organization, from the sales floor to the executive suite.
Price: 21.96 USD
Location: Jessup, Maryland
End Time: 2025-01-03T12:05:15.000Z
Shipping Cost: 0 USD
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
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Book Title: Revenue Acceleration Playbook : Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
Number of Pages: 416 Pages
Language: English
Publisher: Page Two Books, Inc.
Topic: Sales & Selling / Management, Customer Relations, Commerce, Advertising & Promotion
Publication Year: 2022
Item Height: 1.3 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 22.9 Oz
Author: Brent Keltner
Item Length: 8.6 in
Item Width: 5.9 in
Format: Hardcover
