Description: Recentering Globalization by Koichi Iwabuchi Globalization is usually thought of as the worldwide spread of Western - particularly American - popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. This title explores how Japanese popular culture circulates in Asia. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Globalization is usually thought of as the worldwide spread of Western--particularly American--popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokemon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation--the export of Japanese media and culture is big business. In Recentering Globalization Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japans cultural power in light of decentering globalization processes and demonstrates how Japans extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japans "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances.He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia.He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" (especially Hong Kongs) popular culture is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. Notes An examination of the increased presence of Japanese media and popluar culture in the rest of Asia and the way it has transformed Japanese self-understanding. Back Cover "This book will be one of the most important in Japan studies to come out in a long time. The authors anaylsis, which theorizes and critiques Japans position as a kind of intermediary between Western and Asian pop cultural formations, and the complex will to power that is being worked out under various consumerist guises, is smart and very much needed in the Japan field."-Karen Kelsky, author ofWomen on the Verge: Japanese Women, Western Dreams Author Biography Koichi Iwabuchi is Professor of Media and Cultural Studies at Waseda University in Tokyo. For many years he was a reporter and producer for Nippon Television Network Corporation (ntv). Table of Contents Acknowledgments viiNote on Japanese Names ixIntroduction: The 1990s—Japan returns to Asia in the age of globalization 11. Taking "Japanization" seriously: Cultural globalization reconsidered 232. Trans/nationalism: The discourse on Japan in the global cultural flow 513. Localizing "Japan" in the booming Asian markets 854. Becoming culturally proximate: Japanese TV dramas in Taiwan 1215. Popular Asianism in Japan: Nostalgia for (different) Asian modernity 1586. Japans Asian dreamworld 199Notes 211References 233Index 261 Review "[Iwabuchis] detailed discussion, articulated in terms of the latest cultural and globalization theories, is very illuminating. Offering, as it does, a challenge to the notion that global really means the West, this book is highly recommended as course reading for both Japanese and Media Studies."--Mark McLelland , M/C Reviews "[A]n engaging and timely book. Its focus on Japan and Asia in the context of debates about Western-centric globalization processes is fresh and welcome... [Iwabuchi] has written a fascinating, well-researched, and original book."--Matthew Allen, Journal of Asian Studies "Recentering Globalization offers a rich and complex understanding of cultural flows between Japan and other parts of Asia-primarily Taiwan, Hong Kong, and Singapore-and provides a valuable perspective on studies of globalization that have been centered around Europe and the U.S... It ... will appeal to a broad range of readers in business administration and cultural studies."--Joshua Hotaka Roth, Journal of Asian Business "Iwabuchi offers a powerful critique to the cultural imperialism thesis by allowing for the importance of audience reception... [T]his is a refreshing and original book by a Japanese intellectual. More the hope that it will speedily enter into a popular press Japanese translation."--Geoffrey C. Gunn, Journal of Contemporary Asia F[F]ascinating... [T]he book is well worth a read."--Brian Moeran, Copenhagen Journal of Asian Studies Abstract in Business Horizons. Also reviewed in Asahi Shimbun/International Herald Tribune, CHE and boundary 2. Featured in Asia-Pacific Perspectives Promotional An examination of the increased presence of Japanese media and popluar culture in the rest of Asia and the way it has transformed Japanese self-understanding. Review Quote "This book will be one of the most important in Japan studies to come out in a long time. The authors anaylsis, which theorizes and critiques Japans position as a kind of intermediary between Western and Asian pop cultural formations, and the complex will to power that is being worked out under various consumerist guises, is smart and very much needed in the Japan field."-Karen Kelsky, author of Women on the Verge: Japanese Women, Western Dreams Promotional "Headline" An examination of the increased presence of Japanese media and popluar culture in the rest of Asia and the way it has transformed Japanese self-understanding. Details ISBN0822328917 Author Koichi Iwabuchi Pages 288 Language English ISBN-10 0822328917 ISBN-13 9780822328919 Media Book Format Paperback Year 2002 Imprint Duke University Press Subtitle Popular Culture and Japanese Transnationalism Place of Publication North Carolina Country of Publication United States Short Title RECENTERING GLOBALIZATION Publisher Duke University Press Residence US DOI 10.1604/9780822328919 UK Release Date 2002-11-08 AU Release Date 2002-11-08 NZ Release Date 2002-11-08 US Release Date 2002-11-08 Publication Date 2002-11-08 DEWEY 306.0952 Illustrations 7 illus. Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:131532509;
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ISBN-13: 9780822328919
Book Title: Recentering Globalization
Publisher: Duke University Press
Item Height: 229 mm
Subject: History
Publication Year: 2002
Number of Pages: 288 Pages
Publication Name: Recentering Globalization: Popular Culture and Japanese Transnationalism
Language: English
Type: Textbook
Author: Koichi Iwabuchi
Item Width: 156 mm
Format: Paperback
