Description: Public Relations, Cooperation, and Justice : From Evolutionary Biology to Ethics, Paperback by Marsh, Charles, ISBN 0367874180, ISBN-13 9780367874186, Brand New, Free shipping in the US Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, . forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, . subsidies to redress PR’s egoistic nature; and forms of self-interested cooperation, . fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovativ shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions. This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.
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Book Title: Public Relations, Cooperation, and Justice : From Evolutionary Bi
Number of Pages: 304 Pages
Publication Name: Public Relations Cooperation and Justice
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2019
Subject: Communication Studies, Public Relations, General
Item Weight: 16 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Language Arts & Disciplines, Business & Economics
Author: Charles Marsh
Series: Routledge New Directions in PR and Communication Research Ser.
Item Width: 6.1 in
Format: Trade Paperback
