Description: Psychological Foundations of Marketing : The Keys to Consumer Behavior, Hardcover by Kimmel, Allan J., ISBN 1138219142, ISBN-13 9781138219144, Like New Used, Free shipping in the US
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Addressing issues of motivation, perception and decision-making, th features case studies throughout to highlight how psychological research can be applied in the marketplace. Updated to include analysis of the effects of media and technology, as well as the role of personality and social context, th is ideal for both students and professionals, building to provide a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.
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Book Title: Psychological Foundations of Marketing : The Keys to Consumer Beh
Number of Pages: 484 Pages
Publication Name: Psychological Foundations of Marketing : the Keys to Consumer Behavior
Language: English
Publisher: Routledge
Publication Year: 2018
Subject: Marketing / General, Advertising & Promotion
Features: New Edition
Type: Textbook
Item Weight: 34.5 Oz
Subject Area: Business & Economics
Author: Allan J. Kimmel
Item Length: 9.8 in
Item Width: 6.8 in
Format: Hardcover
