Description: Predictive Intelligence for Data-Driven Managers Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies Author(s): Uwe Seebacher Format: Hardback Language: English Publisher: Springer Nature Switzerland AG, Switzerland Imprint: Springer Nature Switzerland AG ISBN-13: 9783030694029, 978-3030694029 Synopsis This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.
Price: 59.11 GBP
Location: Aldershot
End Time: 2025-01-28T09:00:12.000Z
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Book Title: Predictive Intelligence for Data-Driven Managers
Number of Pages: 268 Pages
Publication Name: Predictive Intelligence for Data-Driven Managers: Process Model, Assessment-Tool, It-Blueprint, Competence Model and Case Studies
Language: English
Publisher: Springer
Item Height: 234 mm
Subject: Computer Science, Marketing
Publication Year: 2021
Type: Textbook
Item Weight: 576 g
Author: Uwe Seebacher
Item Width: 156 mm
Series: Future of Business and Finance
Format: Hardcover
