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PR - A Persuasive Industry?: Spin, Public Relations and the Shaping of the

Description: Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed. Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies. He maintains a high profile within the industry and PR Week has described him as one of the most influential people in public relations. Author Simon Goldsworthy: Simon established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies programme. He has lectured to international audiences, including Johns Hopkins University, USA, and at the Sorbonne, France, where he is a Visiting Professor. He has also worked as a PR consultant in the private sector.

Price: 130 AUD

Location: Hillsdale, NSW

End Time: 2025-01-12T23:21:40.000Z

Shipping Cost: 24.62 AUD

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PR - A Persuasive Industry?: Spin, Public Relations and the Shaping of thePR - A Persuasive Industry?: Spin, Public Relations and the Shaping of the

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Return shipping will be paid by: Buyer

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Item must be returned within: 30 Days

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EAN: 9780230205840

UPC: 9780230205840

ISBN: 9780230205840

MPN: N/A

Book Title: PR - A Persuasive Industry?: Spin, Public Relation

Item Length: 24.6 cm

Number of Pages: 204 Pages

Language: English

Publication Name: PR- a Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

Publisher: Palgrave Macmillan

Publication Year: 2008

Subject: Business

Item Height: 235 mm

Item Weight: 488 g

Type: Textbook

Author: S. Goldsworthy, T. Morris

Item Width: 155 mm

Format: Hardcover

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