Description: Power and Persuasion in Media and Advertising, Library by Down, Susan Brophy, ISBN 0778745449, ISBN-13 9780778745440, Like New Used, Free shipping in the US Go ahead, buy it. You know you want it.…How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Teacher’s guide available.
Price: 39.51 USD
Location: Jessup, Maryland
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Book Title: Power and Persuasion in Media and Advertising
Number of Pages: 48 Pages
Language: English
Publisher: Crabtree Publishing Company
Publication Year: 2018
Topic: Language Arts / General, Media Studies, Business & Economics, Social Science / General
Illustrator: Yes
Genre: Juvenile Nonfiction
Author: Susan Brophy Down
Item Length: 9.2 in
Item Width: 7.2 in
Book Series: Why Does Media Literacy Matter? Ser.
Format: Hardcover
