Description: Omnichannel Retail : How to Build Winning Stores in a World, Hardcover by Mason, Tim; Jarvis, Sarah, ISBN 139861274X, ISBN-13 9781398612747, Like New Used, Free shipping in the US An omni-approach to retail has the potential to boost through-the-door footfall, deepen levels of customer insight, improve service, enhance loyalty and ultimately drive more sales. In today's connected and always-on world, the retail industry is under significant pressure. and mobile technologies, one hour delivery apps and kerbside pickup mean many customers never step inside a bricks and mortar-sales space. Yet provides myriad possibilities for physical retailers. But they need to learn how to harness the art of selling both online and offline, integrating the physical seamlessly with the and creating something that is flawlessly omnichannel. Connecting the to the actual, Omnichannel Retail delivers a wealth of opportunities for the physical retail space. This fully updated new edition explains how to deliver personalized marketing, provide dynamic loyalty programmes and how to work with data. Featuring case studies including Pret a Manger, McDonalds, Asda, Woolworths Australia, Loblaws and Southeastern Grocers, this book provides tangible and proven examples how retailers can capitalize on the rapidly evolving tech-driven world, while enhancing their traditional channels to market.
Price: 107.89 USD
Location: Jessup, Maryland
End Time: 2025-01-12T02:13:49.000Z
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Book Title: Omnichannel Retail : How to Build Winning Stores in a Digital Wor
Number of Pages: 256 Pages
Publication Name: Omnichannel Retail : How to Build Winning Stores in a Digital World
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.7 in
Publication Year: 2023
Subject: Industries / Retailing, Sales & Selling / General
Item Weight: 16.5 Oz
Type: Textbook
Author: Tim Mason, Sarah Jarvis
Subject Area: Business & Economics
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
