Description: New Products Management [Paperback] C Merle Crawford Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management." Features Details . In good condition. This item is stored and shipped from Mechanicsburg PA. If you would like to see pictures please contact me. SKU 29375. {{marketing_message_heading_1}} {{marketing_message_body_1}} Competitive Pricing With our dynamic pricing model, our prices are always competitive. 30-day Money Back Guarantee We are committed to making sure that you leave this transaction satisfied. If you're unhappy with the product for any reason, you may return it back for your money-back or a replacement within 30 days.
Price: 9.41 USD
Location: Mechanicsburg, Pennsylvania
End Time: 2024-11-11T07:06:14.000Z
Shipping Cost: 5.5 USD
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Binding: paperback
Pages: 576
Subject Keyword: 'professional', 'business', 'management', 'economics'
Unspsc Code: 55101500
Subject Code: BUS043000
Item Type Keyword: books
Number Of Items: 1
Edition: 10
Author: C Merle Crawford
Publication Date: 2011T
Supplier Declared Dg Hz Regulation: not_applicable
Edition Number: 10
Item Name: New Products Management
Product Site Launch Date: 2009-10-21T10:55:38.000-00:00
Type: Does not apply
Publication Name: Does not apply
SKU: 29375
Brand: Unbranded
Style: ABIS_BOOK