Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke

Description: Never Get a "Real" Job by Scott Gerber Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job. In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence. Notes Challenges the social conventions behind the 9-5 real job and empowers entrepreneurs to take control of their lives and careers. Back Cover A LOT OF BUSINESS BOOKS hold your hand, make you feel good, and are set to convince you that your passion and "unique" business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so. This is not that kind of book. A twenty-something hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job, Scott Gerber is the ultimate "Generation Y-er." Hes a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business school background, executive training--or investment dollars. And in Never Get a "Real" Job , he shows you how he succeeded so you can overcome todays chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s. Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income now --based on his hard-knocks lessons learned in the entrepreneurial trenches. From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before its needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a "Real" Job will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running. But Gerber isnt just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing--building a viable business model from the ground up. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings--while minimizing wasted time and keeping you on track. With vast resources like online tools, Web sites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, Never Get a "Real" Job takes you off the unrewarding resume and cover letter cycle, while putting you on the road toward becoming a self-sufficient business owner, and creating a life that gives you a real shot at the success you deserve. Flap A LOT OF BUSINESS BOOKS hold your hand, make you feel good, and are set to convince you that your passion and "unique" business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so. This is not that kind of book. A twenty-something hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job, Scott Gerber is the ultimate "Generation Y-er." Hes a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business school background, executive training--or investment dollars. And in Never Get a "Real" Job , he shows you how he succeeded so you can overcome todays chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s. Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income now --based on his hard-knocks lessons learned in the entrepreneurial trenches. From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before its needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a "Real" Job will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running. But Gerber isnt just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing--building a viable business model from the ground up. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings--while minimizing wasted time and keeping you on track. With vast resources like online tools, Web sites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, Never Get a "Real" Job takes you off the unrewarding resume and cover letter cycle, while putting you on the road toward becoming a self-sufficient business owner, and creating a life that gives you a real shot at the success you deserve. Author Biography SCOTT GERBER is a serial entrepreneur, internationally syndicated business columnist, and founder of the Young Entrepreneur Council (YEC), an organization comprised of hundreds of the worlds most successful young entrepreneurs that promotes entrepreneurship as a solution to youth unemployment. Scott has been widely recognized as the worlds most-syndicated columnist on the subject of entrepreneurship. His columns appear regularly on Fortune, TIME, Inc., CNBC, The Atlantic, Mashable, and The Next Web. Follow him at @askgerber or visit NeverGetARealJob.com. Table of Contents Acknowledgments xiii Foreword Michael Simmons xvii Introduction: Never Get a "Real" Job 1 Who Needs the 9-to-5? 4 I Know You 6 What You Can Expect to Get from This Book 7 All Aboard the Death to the "Real" Job Express! 8 Part One The Breakdown 11 Chapter 1 Everyone Poops. Yours Isnt Special 13 College: The Drunken Road to Easy Street 16 Dude, Wheres My Dream Job? 17 Welcome to Your "Real" Job, Mr. Janitor 18 The Broken Promise 24 Chapter 2 No One Cares About You—Unless You Make Them Care 29 You are Not Special 32 Claiming to Be a Winner Does Not Make You One 33 Youre Brilliant . . . So What? 34 Lifestyles of the Poor and Vain 34 Shut Up, Pinocchio 35 Put It on My Tab 36 Chapter 3 Darwin + Murphy = Reality 39 Your Business is Not the Exception to Any Rule 42 The Worst-Case Scenario is the Only Scenario 48 No One Will Invest in Your Idea 50 Part Two Building a Foundation 55 Chapter 4 Get Off Your Ass and Start Up! 57 Get Real with Your Finances 60 Those Who Reinvent the Wheel are Doomed to Be Run Over by It 65 What Do You Know, Anyway? 68 Keep It Simple, Stupid 71 The Bottomless Money Pit 74 Can Your SWOT Team Do CPR? 77 Chapter 5 Business Plans Suck 81 Toss the Old-School Business Plan 84 The One-Paragraph Start-Up Plan 90 Chapter 6 To Partner or Not to Partner 99 The Worst Partners for Your Start-Up 102 Dont Consider Letting Worthless Flaky People Try Out 105 Never Jump Right In: The Waters Not Fine 110 Part Three From the Ground Up 113 Chapter 7 Act Like a Start-Up, Stupid 115 Surviving a "Real" Day in the Life 117 Get Your Head in the Game, Chump 123 Design Your Entrepreneurial Life 128 "Mind" Your Business 136 Chapter 8 Shoestrapping (Because the Boot is Too Damn Expensive) 145 Fake It Til You Make It 147 The Only Team Your Money Can Buy 155 Do What Makes Cents 164 Cash Flow or Die! 166 Chapter 9 Those Phones Wont Ring Themselves: The 15 Principles of a Power Seller 173 Come Out! Come Out! Wherever You Are! 175 Sell Like Theres No Tomorrow—Or There Wont Be 179 Chapter 10 Facebook Isnt a Marketing Strategy 203 Message before Platform 205 Think Guerrilla, Not Godzilla 220 Conclusion 237 Index 241 Long Description Praise for Never Get A "Real" Job "Practical. Irreverent. Insightful. If you read just one book this year about becoming an entrepreneur, make sure its Never Get a Real Job ." Anita Campbell, founder, Smallbiztrends.com "With the economic spiral of 2009, our world of work was blown up, and with it, traditional frameworks for career success. Thank god we have Scott Gerber, a member of the next generation, telling the truth about what it takes to succeed in the coming decades. Gen Y, and parents of Gen Y, you will put your livelihoods at risk if you dont read this book. Buy it." Pamela Slim, author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur "Economic turmoil has made it more difficult than ever for Gen Y to have a breakout entrepreneurial success story. However, thanks to Scott Gerber, theres hope. He breaks it down, tells it like it is, and kicks you in the pants with his no-nonsense guide to getting started and achieving real success now." Jeff Sloan, cofounder, StartupNation.com "Scott is the Simon Cowell of young entrepreneurship." Mike Michalowicz, author of The Toilet Paper Entrepreneur "Wow! If all Gen Y-ers were like Scott, wed never have to worry about our kids moving back into the basement after college. As filled with no-nonsense, practical, yet unpredictable advice as it is serious attitude, Never Get a Real Job is a must-read for all aspiring entrepreneurs. No coddling here just the straight-up truth from a very savvy guy whos been there and done that." Donna Fenn, author of Upstarts!: How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit from Their Success "Scott doesnt give the sugar-coated advice that wannabe entrepreneurs like to hear. He gives the blunt guidance that real entrepreneurs can actually put to use." Andrew Warner, founder, Mixergy " Never Get a Real Job will help any reader even those without start-up finances or previous entrepreneurial experience quit their quest for 9-to-5s and become self-sufficient small business owners." Steve Mariotti, founder, Network for Teaching Entrepreneurship (NFTE) " Never Get a Real Job is a straightforward, funny, and insightful book for young entrepreneurs looking to make a name for themselves." Dan Schawbel, author of Me 2.0 , and Managing Partner of Millennial Branding, LLC Details ISBN0470643862 Year 2010 ISBN-10 0470643862 ISBN-13 9780470643860 Format Hardcover Subtitle How to Dump Your Boss, Build a Business and Not Go Broke Short Title NEVER GET A REAL JOB Language English Media Book DEWEY 650.1 Edition 1st Publisher John Wiley & Sons Inc Publication Date 2010-11-26 UK Release Date 2010-11-26 NZ Release Date 2010-11-26 US Release Date 2010-11-26 Pages 272 Author Scott Gerber Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States Audience General AU Release Date 2010-11-11 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:31931191;

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