Description: Further DetailsTitle: Building Strong Brands and Engaging Customers With SoundCondition: NewFormat: HardbackEAN: 9798369307786ISBN: 9798369307786Author: Minna-Maarit JaskariType: Call Centre ManagementPublisher: IGI GlobalRelease Date: 03/31/2024Description: In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement. The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, the foundational chapters provide a comprehensive understanding of the multidimensionality of sound, offering a synthesis of different disciplinary approaches to sonic branding. The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging. This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being. The application-focused section is a treasure trove of case studies and insights. It dissects sounds in brand storytelling, analyzes the role of sonic branding across diverse channels, and explores its influence in shaping the customer journey. This section presents a mosaic of practical applications from the intriguing Autonomous Sensory Meridian Response (ASMR) to the integration of soundscapes in various industries. This book is essential reading for academics interested in marketing psychology, business, as well as business practitioners.Language: EnglishCountry/Region of Manufacture: USItem Height: 254mmItem Length: 178mmContributor: Minna-Maarit Jaskari (Edited by)Genre: Business & FinanceItem Weight: 272gRelease Year: 2024 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 399.3 USD
Location: GU14 0GT
End Time: 2024-12-18T19:37:35.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Format: Hardback
Book Title: Building Strong Brands and Engaging Customers With Sound
Publication Name: Building Strong Brands and Engaging Customers With Sound
Title: Building Strong Brands and Engaging Customers With Sound
EAN: 9798369307786
ISBN: 9798369307786
Author: Minna-Maarit Jaskari
Type: Call Centre Management
Publisher: IGI Global
Release Date: 03/31/2024
Release Year: 2024
Language: English
Country/Region of Manufacture: US
Item Height: 254mm
Item Length: 178mm
Contributor: Minna-Maarit Jaskari (Edited by)
Genre: Business & Finance
Item Weight: 272g