Description: 30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
Price: 11.5 USD
Location: York, Pennsylvania
End Time: 2024-12-28T20:43:54.000Z
Shipping Cost: 6.13 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Edition: 3
Book Title: Medium Is the Massage
Number of Pages: 159 Pages
Language: English
Publisher: Gingko Press, Incorporated
Item Height: 0.6 in
Publication Year: 2001
Topic: Individual Artists / General, Media Studies, Social Aspects, Graphic Arts / General
Features: Reprint
Illustrator: Yes
Genre: Design, Art, Technology & Engineering, Social Science
Item Weight: 6.4 Oz
Item Length: 7 in
Author: Marshall Mcluhan
Item Width: 4.1 in
Format: Trade Paperback
