Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Measuring Up: Staging Gender, Shaping Sound In Early Modern EnglandISBN13:9780812217919ISBN10:0812217918Author:Shields, Vickie Rutledge (Author), Heinecken, Dawn (With)Description:The Mute Gestures Of Advertising Images Are Frozen For Posterity By Photographers And Illustrators, Gestures That, For Better Or Worse, Perpetuate A Certain Aesthetic And Eventually Become Emblematic Of A Period The Images Of Today Display The Values Of A Society That Has More Interest In The Body Than The Mind They Are Technoenhanced Labyrinths Of Unattainable Appearances That Leave Women And Men Feeling Horrified, Estranged, And Restricted By Unrealistic, Silent Mandates Measuring Up Looks At Advertising As More Than Just A Way To Extract Money From Unsuspecting People But As A Vehicle For Conveying The Larger Views Of A Confining, Body-Obsessed Culture By Weaving Theoretical And Textual Insights From Feminist And Cultural Studies With The Voices Of Real Women And Men, Measuring Up Offers A Unique Reception Analysis Of The Effects Of Repetitious Exposure To Advertisements Of Perfect Bodies In Our Everyday Lives Shields Examines A Particular, Complex Relationship Between The Idealized Images Of Gender We See In Advertising And Our Own Thoughts, Feelings, And Behavior In Relation To These Images The Study Is Unique In Presenting Audience Reception In Terms Of Ethnographic Data, Not Textual Interpretations Alone Measuring Up Engages With And Informs Current Theoretical Debates Within These Sometimes Complementary And Sometimes Contradictory Literatures: Feminist Media Studies, Feminist Film Theory, Critical Social Theory, Cultural Studies, And Critical Ethnography This Is An Important Work That Explores The Forms And Channels Of Power Used In One Of The Most Insidious And Overt Means Of Mass Influence In Popular Culture Binding:Paperback, PaperbackPublisher:University of Pennsylvania PressPublication Date:2001-01-15Weight:0.74 lbsDimensions:0.65'' H x 8.98'' L x 6.04'' WNumber of Pages:224Language:English
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Book Title: Measuring Up: Staging Gender, Shaping Sound In Early Modern ...
Item Length: 9in
Item Height: 0.6in
Item Width: 6in
Author: Vickie Rutledge Shields
Publication Name: Measuring Up : How Advertising Affects Self-Image
Format: Trade Paperback
Language: English
Publisher: University of Pennsylvania Press
Publication Year: 2001
Type: Textbook
Item Weight: 23.5 Oz
Number of Pages: 224 Pages