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Book Title: Marketing Strategy : A Decision Focused Approach Paperback
Number of Pages: 368 Pages
Publication Name: Marketing Strategy : a Decision Focused Approach
Language: English
Publisher: McGraw-Hill Higher Education
Item Height: 0.7 in
Subject: Marketing / General
Publication Year: 2005
Features: Revised
Type: Textbook
Item Weight: 1.4 Oz
Subject Area: Business & Economics
Author: John Mullins, Harper W. Boyd Jr., Orville C. Walker
Item Length: 9 in
Item Width: 7 in
Format: Trade Paperback
