Marketing Revealed: Challenging the Myths by W. Burgers (English) Hardcover Book

Description: Marketing Revealed by W. Burgers Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. Youll be surprised at how this book can help change the way you sell your products. Publisher Description This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. Youll be surprised at how this book can help change the way you sell your products. Author Biography WILLEM BURGERS is a faculty member at CEIBS; he holds the CEIBS Bayer HealthCare Chair in Strategy and Marketing. He teaches marketing and strategy both in the (E)MBA and in the executive education programmes. He also teaches industrial marketing in executive programs at Columbia University in New York. His academic research and publications are centred on the areas of marketing, strategy, and international business. His publications have appeared in the Strategic Management Journal, the California Management Review, the Journal of Organizational Behavior and Human Decision Pr Details ISBN 0230537146 ISBN-13 9780230537149 Title Marketing Revealed Author W. Burgers Format Hardcover Year 2007 Pages 192 Publisher Palgrave Macmillan GE_Item_ID:140357213; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2025-01-23T03:40:32.000Z

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