Marketing Principles With Student Resource Access 12 Months 3rd Edition by Willi

Description: Marketing Principles With Student Resource Access 12 Months by William M. Pride, O.C. Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen, Riza Casidy Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Introduce the essentials and latest trends in todays marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds Marketing Principles, 3e. This Asia-Pacific text contextualises marketing theory and practice with extensive real-world examples from Australia, New Zealand and individual countries across the region. This editions extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with todays students who are striving for success in todays fast-paced, evolving business world. Captivating photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students. A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills. Author Biography William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learnings FOUNDATIONS OF BUSINESS, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text.Dr. Prides research interests are in advertising, promotion, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising.Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards. Prof Bryan Lukas is an Honorary Fellow at the University of Melbourne, and Professor of Marketing at the University of Manchester. He holds several academic awards, and has published many peer-reviewed research papers in leading international journals and conference proceedings, such as the Journal of Management, Journal of the Academy of Marketing Science, Journal of Business Research, and American Marketing Association Conference Proceedings. Bryan is an editorial board member of the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Business Research, and has been on the editorial board of the Journal of International Business Studies. He is also a member of the editorial advisory board of the Asia Pacific Journal of Marketing and Logistics and a member of the American Marketing Association, Academy of Management, and Academy of Marketing Science. Bryan is accredited as a Certified Practicing Marketer (CPM) by the Australian Marketing Institute, of which he is also an Associate Fellow (AFAMI). Dr Sharon Schembri was previously tenured at Griffith University and is now Assistant Professor at University of Texas - Pan American. With a focus on innovative teaching and learning approaches, Sharons students receive personalised attention even in the larger classes, and this personalisation takes their learning and development to another level. As an animated, engaging and professional presenter who regularly speaks at academic conferences throughout the world, teaching is a passion. On the research front, her work has been published in the Journal of Business Research, Psychology & Marketing, Marketing Theory, Journal of Product and Brand Management, the Journal of Management and Organization and the Journal of Customer Behavior. As an experienced ethnographic researcher, Sharon has research themes that investigate health care, branding and visual-research methods. As a consultant, Sharon focuses on research-driven strategies. Dr Outi Niininen is an entrepreneur and consultant in tourism marketing. After ten years as a Senior Lecturer in Marketing in the La Trobe Business School, La Trobe University, Australia, Outi left to complete a specialist pedagogical training at JAMK. JAMK is known as the most sought-after Teacher Education College in Finland and their focus is on creating innovation and enthusiasm for teaching. Before joining the marketing team at La Trobe, Outi was in charge of several masters courses for the Tourism Department of the University of Surrey, UK. She has also taught executive groups at masters level in Zimbabwe and Jordan and advised managers from the Ministry of Tourism in Saudi Arabia regarding destination branding. Outi has published in e.g. the Industrial Marketing Management, Journal of Business Research, Tourism Management, Tourism Analysis, Journal of Travel and Tourism Marketing, Journal of Services Marketing, Advances in Culture, Tourism and Hospitality Research. Her research projects have focused on human-computer/smartphone interaction, crisis management, utilising social media for research, destination loyalty, destination branding, as well as the Australian short break holiday market. Her current research focuses on using psychological principles to engage adult learners in online learning environments. Outi is also a Co-editor in Chief for a new educational journal Evolving Pedagogy Dr. Riza Casidy is a Senior Lecturer of Marketing and Course Director (Bachelor of Management) at Deakin Business School, Deakin University, Australia. He earned his PhD in Marketing from Monash University and was the recipient of the prestigious Australian Postgraduate Award (APA) scholarship from the Australian government. Prior to joining Deakin, Riza taught marketing principles, consumer behaviour, international marketing, and strategic marketing at Swinburne University, Australian Catholic University, and Monash University in a variety of formats including hybrid and offshore modules. He has consulted with not-for-profit and commercial organisations and received grants/funding from the private sector to conduct applied consumer research projects. His major research interests are in the areas of brand management and consumer behaviour. As of 2016, he has published more than 30 articles in leading marketing journals, including the Journal of Retailing and Consumer Services, Journal of Brand Management, Journal of Strategic Marketing, and Marketing Intelligence and Planning, among others. Riza was a recipient of Medibank Award for exceptional contributions in developing, leading, and facilitating authentic assessments (2014) and Deakin University Faculty of Business and Law Award for effectiveness, excellence, and exemplar practice in teaching and learning (2014). O. C. Ferrell is The James T. Pursell Sr. Eminent Scholar Chair in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. He received his Ph.D. in marketing from Louisiana State University.He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is also a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was vice president of publications and is president-elect for the Academy of Marketing Science. He has received numerous awards, including the first recipient of the Marketing Education Innovation Award from the Marketing Management Association, a Lifetime Achievement Award from Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students, the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and the Cutco/Vector Distinguished Marketing Educator Award.Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing. Details ISBN 017038618X ISBN-13 9780170386180 Title Marketing Principles With Student Resource Access 12 Months Author William M. Pride, O.C. Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen, Riza Casidy Format Paperback Year 2017 Pages 632 Edition 3rd Publisher Cengage Learning Australia GE_Item_ID:101958377; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. 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